FAQ
With coffee becoming the big thing in the Indian Food & Beverages segment, we frequently hear of new brands entering the market. In such competition, all it takes to become successful is being different.
Q: What are the criteria of location for a Amore Mio Caffe outlet?
A: Our preference for a store location primarily comprises of store size ranging at least 800-1,400 sq ft. As far as the location is concerned, we need to tap in the right catchment because cafes in general are spread across varied segments and it is for us to decide where would like to position ourselves with Amore Mio Caffe, so it does not matter whether it is in malls or high-street or standalone. We will make sure our presence of Amore Mio Caffe in the affluent areas in Delhi, Mumbai and other metro cities.
Q: With increasing competition in the market, is there any danger to the brand image of Amore Mio Caffe?
Q: India has traditionally been a tea-drinking country. How it will tap into the contrary?
Q: How Amore Mio Caffe manages the back-end operations, which is considered one of the biggest challenges in the country?
A: Amore Mio Caffe supply-chain mechanism for café, it is not only about sourcing the coffee and machines. Also a part of the set-up is the entire menu, the cold-storage, stocking of products, etc. It is a complex thing and not easy for someone to start up a café by keeping just coffee in mind. Also, one needs to make sure that one has a set of trained personnel to handle the operations; else the entire outlet can go haywire. It is imperative in the food industry that one understands that the ingredients used are checked on a consistent basis, which guarantees quality. One must ensure that adequate training is provided to the staff, which will work in favor of the brand.
Q: What has been the marketing strategy for Amore Mio Caffe in India?
A: Amore Mio Caffe marketing strategy is aligned with parent company at Italy, which is taking operations of Amore Mio Caffe worldwide. We do some amount of local activation in-store. We primarily believe in reaching out to our customers and communicating with them directly though letters, e-mailers and social media etc.
Q: What is franchising model of Amore Mio Caffe in India?
- Single store
- Multi store and
- Master/regional
Q: What is the support of Amore Mio Caffe?
We offer a bespoke solution and support network for every partner’s needs, including:
- Full Training
- Site Selection
- Lease Negotiation
- Store Design/Equipment Procurement
- Architecture Support
- Marketing
- Technical Support
- Consistent, Ongoing Support